My PR Internship: “The Hot Tin Roof Experience” (Day Five)

The fifth (and last) installment of my experience at a  Hot Tin Roof (a Public Relations Agency) internship is now available. My blog posts on the last four installments are available hereherehere and here.

I will be publishing HTR’s blog here on a daily basis (this week), so please check it out, and hopefully it will inspire you to undertake an internship yourself!

Day Five (18/10/13) my final day…

This morning I reviewed and edited my press release. The feedback I have received has been very encouraging, however, I understand my press release is a little bit too detailed. On a lighter note, I have stuck to the correct structure and understood the client effectively. When writing a press release, you are given the challenge to cover all aspects in as few words as possible – a little tricky, but certainly very interesting to write up.

I also looked at Hot Tin Roof’s social networks and was shown some apps they use to track responses – Hoot Suite and Social Bro. I would recommend everyone to sign up for those website as they are really nifty and valuable applications. I love them so much, in fact, I am even going to start using them when I get home! Joe showed me a lot of tricks that I will definitely be using after my placement.

I am, sadly, finishing this blog. I have had a great time writing it but the time has come for an end. I have loved every minute of this placement and would encourage everyone interested in Public Relations or Journalism to undertake an internship relevant to the field. The last thing you would want to do is leave University as a journalist only to find you hate deadlines or worse, writing! Also, if you’re stuck on finding work experience, why don’t you try volunteering, or even starting your own blog? Employers will be impressed to see you can handle such a commitment and may even start to picture you working in their firm.

To sum everything up, no day in the PR world is the same. There will always be a dozen tasks waiting for you, but if you work at it, there will also always be rewards waiting for you at the end of the day. Whether you make a client happy, write an amazing press release or receive an invite to a company event, there will always be a pot of gold at the end of a rainbow. Just don’t forget to enjoy your experience and take deep breaths!

Have you experienced an internship that you would love to share? Let me know!

And as always, feel free to leave any feedback or questions in the comments section down below.

My PR Internship: “The Hot Tin Roof Experience” (Day Four)

The fourth installment of my experience at a  Hot Tin Roof (a Public Relations Agency) internship is now available. My blog posts on the last three installments are available here, here and here.

I will be publishing HTR’s blog here on a daily basis (this week), so please check it out, and hopefully it will inspire you to undertake an internship yourself!

Day Four (17/10/13)

Today I continued to write this blog. I think it is really interesting to reflect on my past days. I have thoroughly enjoyed this experience and writing this blog is a way to immortalise it. It is a way to look back and say, ‘this is what I have done’.

I started (and finished) my first draft of the appointment press release on a new client – a brilliant company who focus on biomedical informatics solutions to manage chronic diseases, or to put in layman’s terms, they invest in research that ultimately save peoples lives. I loved writing the press release. I was able to see how people in PR work by doing the same job that they do on a daily basis. I found it really interesting researching about the company and was able to get a quote from Jen through a short interview. It was fun writing the press release. I just hope the journalists reading it will like it as much as I have.

I then, after collecting clippings of articles, created a PDF document of all the collated media coverage of one of HTR’s clients. It was a little challenging trying to save 13 documents into one file but, with the help of Joe, I was able to do it.

Overall this day was very enjoyable and I had a brilliant time!

Have you experienced an internship that you would love to share? Let me know!

And as always, feel free to leave any feedback or questions in the comments section down below.

My PR Internship: “The Hot Tin Roof Experience” (Day Three)

The third installment of my experience at a  Hot Tin Roof (a Public Relations Agency) internship is now available. My blog posts on the last two installments are available too (My PR Internship: “The Hot Tin Roof Experience” (Day One)/My PR Internship: “The Hot Tin Roof Experience” (Day Two)).

I will be publishing HTR’s blog here on a daily basis (this week) (My PR Internship: “The Hot Tin Roof Experience” #03), so please check it out, and hopefully it will inspire you to undertake an internship yourself!

Day Three (16/10/13)

Today I finished the rest of the business cards. The updated address book was then exported on a v-card and saved on dropbox, which was imported onto several other computers in the office.

I also finished making all the calls to the publications, bar the last two. I made a lot of progress today and even secured a few lists!

I decided to eat my lunch at my desk so that I could finish off a few tasks. This led to me gaining advice on how to generate content on social media by my fellow colleague, Joe. #Result! (He also taught me how to insert a hashtag on a Mac (alt 3!)).

After lunch, I started to write this blog. I decided a day-by-day approach would appeal more than a general summary, and hopefully it would give fellow aspiring journalists an insight into the PR world – not every stereotype is true. I didn’t make coffee during my internship, not everyone in PR is a girl and PR is not just about hosting events.

This day has been incredibly useful – my colleagues showed me the type of jobs they did on a daily basis and explained to me the importance of it.

Have you experienced an internship that you would love to share? Let me know!

And as always, feel free to leave any feedback or questions in the comments section down below.

My PR Internship: “The Hot Tin Roof Experience” (Day Two)

As said on my last post (My PR Internship: “The Hot Tin Roof Experience” (Day One)), I experienced my first internship last week at a public relations agency called Hot Tin Roof. I loved my internship- it was honestly so insightful and brilliant!

During my internship, I wrote a blog about my experience which I would love to share with you now!

I will be publishing this blog on a daily basis (this week) (My PR Internship: “The Hot Tin Roof experience” #02) so please check it out, and hopefully it will inspire you to undertake an internship yourself!

Day Two (15/10/13)

Today I started brainstorming ideas for the blog, hesitating between writing about my experience in Hot Tin Roof, the do’s and don’t of PR as a career or the importance of Public Relations to the media and society. Hopefully I chose the right one!

As Sarah meets a lot of people, and by extension receives a lot of business cards, I was given the job of logging in all the details into the address book. It was really interesting finding out the type of people Sarah, as a PR, has met, which judging from the business cards is an awful lot!

I then went on to obtaining numbers from publications and calling them up to see whether they had a forward features list available. Most of the publications were either unavailable by phone or had no list of that sort. The ones that were unavailable were contacted via email.

In between calling publications, I began to think the sort of questions I would ask when writing my own appointment press releases. Questions that sprang to mind all had one commonality: W. Who, What, Where, Why, When? The questions I learnt in English when I was 8 years old finally had a use. By asking questions starting with ‘w’ in journalism, your readers are able to understand and more importantly, your readers are able to value your writing.

At first, I was a little wary about calling up the publications. What if they asked me a question and I didn’t know how to respond? What if this? What if that? I then realised after my first couple of calls that I was just worrying about nothing.

I’ll share a piece of advice I received – if you want to make it in PR or journalism, get experience in a call centre. Employers value staff who knows how to make a proper call, and in PR, you’ll have to make a lot of calls!

The skills I’ve learnt in Hot Tin Roof so far are calculating a time sheet, screening calls, managing data systems and filing, and right clicking on a Mac (ctrl click, by the way!).

I have also learnt quite a lot of PR lingo too! ‘HTR’ stands for Hot Tin Roof, a ‘launch’ is the public marketing announcement of a product and ‘forward features’ also known as ‘editorial calendars’ are predetermined story topics by media outlets.

After calling quite a few publications and noting their details on a spreadsheet, it was 4’oclock again. I think I have learned an awful lot today and I am really enjoying my placement!

Have you experienced an internship that you would love to share? Let me know!

And as always, feel free to leave any feedback or questions in the comments section down below.

My PR Internship: “The Hot Tin Roof Experience” (Day One)

I experienced my first internship last week at a public relations agency called Hot Tin Roof. I really loved spending time there – I learned so much and took away so many great memories.

During my internship, I wrote a blog about my experience which I would love to share with you.

I will be publishing this blog on a daily basis (My PR internship: “The Hot Tin Roof experience”) so please check it out, and hopefully it will inspire you to undertake an internship yourself!

Having grown up in the technological era, it would make sense I would want to work in technology- specifically technological journalism, however, it was only recently that I decided to hunt down a work placement in Public Relations. Just as I started to lose hope on finding a placement, a Public Relations company called Hot Tin Roof, one of my top choices, asked me to come in for an informational interview.

 The one piece of advice I’d give to anyone going in for an informational interview is to plan your questions wisely – luckily I already prepared a set of questions I wanted to ask!

After securing my placement and sorting the paperwork, all that was left was to undertake it.

Day One (14/10/13)

20 minutes early.

After all, William Shakespeare did say, “Better three hours too soon than a minute too late”!

After greeting everyone, I shadowed Sarah Lee, MD. I thoroughly enjoyed shadowing Sarah – she was really professional and was happy to answer any questions I had!

She then gave me my first assignment – calculating her time sheet. As Hot Tin Roof is an agency, they get paid based on the number of hours they work on a particular company. Personally, I found that a fair way to judge a company’s merits, which in HTR, was stellar.

Halfway through counting the hours, I was ushered into a meeting. 

During the meeting, I was given extra duties to fulfil whilst Sarah and Jen, a colleague at HTR, discussed what they would be doing the next couple of weeks.

We also analysed an appointment press release, which gave me a great insight into what I would have to be doing later on in the week. I began thinking PR-related questions about the press release such as “what message am I trying to send?” or “what clients am I mentioning and why?”

After the meeting I finished the time sheet which, with the help of Jen, was inputted into an excel sheet. The actual process of ‘inputting’, however, was done after a quick research and a much needed lunch hour!

After researching and comparing several past HTR press releases I went on to cut and scan an article on Scotland on Sunday featuring one of our clients. This went on to ‘the board’ before being placed into HTR’s bulky portfolio.

Before I knew it, it was 4’oclock! I had a really good time today and learnt so much – I can’t wait for the rest of the week!

Have you experienced an internship that you would love to share? Let me know!

And as always, feel free to leave any feedback or questions in the comments section down below.